Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.
What is social media used for?
Social media refers to websites and applications that are designed to allow people to share content quickly, efficiently, and in real-time. People visit social media on their smartphone or tablet, but this communication tool started with computers. Most popular social media networks are Facebook, Twitter, Instagram & LinkedIn.
