Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.

Social media refers to websites and applications that are designed to allow people to share content quickly, efficiently, and in real-time. People visit social media on their smartphone or tablet, but this communication tool started with computers. Most popular social media networks are Facebook, Twitter, Instagram & LinkedIn.